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The ‘Beyond the Pill’ Concept is Much More than Something Nice to Have
There are a number of challenges that are standing at the forefront of the pharmaceutical industry. Those challenges are plenty and well-documented. Since those challenges are large in number, there...
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The Payer-Marketing Power Shift Is Here
By Zoe Dunn, Prinicpal at Hale Advisors The changes coming because of the Affordable Care Act (ACA) are going to impact (or already have?!) pharma’s relationships with payers and consumers. So, what...
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5 Best Practices for Redoing Customer Engagement Practices in the...
Guest Blog by Sanjay Virmani, Indegene The biopharmaceutical industry has been adopting novel technologies and models to better engage Health Care Providers (HCPs). While the industry continues to seek...
View ArticleBy the Patients, For the Patients
Guest Blog by Tom Jones, SVP at Makovsky In 1786, Thomas Jefferson wrote, “Who then can so softly bind up the wound of another as he who has felt the same wound himself?” Today, the need for empathy...
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Digital Marketing and Its Big Role in Promoting Your Brand and Products
Traditionally, companies in the pharmaceutical industry have been slow to use the methods that other businesses had already caught on to help improve business. Things have changed today though; many...
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Pharma Digital Marketing Faces FDA Scrutiny on Social Media
Companies pursuing digital marketing strategies for their pharmaceutical products might want to exercise some additional caution. By now, companies are well aware that the Food and Drug Administration...
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